Launch Sequence.

Your launch sequence is typically for when your course is brand new, and you want to launch it to your list. The idea is to talk to everyone who signed up for your lead magnet and has been getting emails from you since then. You want them all to consider enrolling in your new training program.

One way to do that is to break down the sales page into bite-sized chunks you send out over several emails (don’t copy the sales page copy word for word, but include the same ideas). The emails are typically done closer to real-time since these center around a launch date. So they are done as broadcasts. Here are some suggestions for what to include in the emails you send:

• Frame your new course as a way for them to get more information on a topic they already showed interest in.
• Talk about the benefits they will receive when they enroll in your training.
• List out any frequently asked questions. Include success storiesJustify the price and how enrolling will help them overcome their problem.
• Include the money-back guarantee.

You can offer the launch to your existing list for a lower price. In that case, keep mentioning the deadline so they get that deal.