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Discover the secrets to social proof, including how to use it on your sales pages.
Get a step-by-step walkthrough of exactly where to put social proof (and what kind) on your pages.
- Format: Video
- Duration: 18 minutes
- Checkpoint: Sales Page
In this training, you’ll learn why social proof is necessary and how to incorporate it into your sales pages.
If you have any social proof, then it’s worth it to add a little right after the Hero section on your home page or your sales page. You can include one testimonial or an area where you put ‘Featured In’ along with a list of the publications you’re featured in or seminars you’ve spoken in.
Replying to HARO queries is a great way to get some ‘Featured In’ publications. If you don’t have any, skip this spot and return to it later. If your course is brand new, you may want to explain that in the copy. Tell your prospects they are getting it for a great price since it’s unique. You can entice them with extra support if you have trouble getting your audience to enroll.
Outcome: Start incorporating social proof into your sales page to increase conversions.
