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Research the brand strategy used by your competitors.
Use this research to help develop the brand strategy for your online course business.
- Format: Video
- Duration: 30 minutes
- Checkpoint: Branding
Learn and use branding to gain an edge, especially in a competitive market. Revisit your competitors and determine what brand strategy they have (or don’t have). Keep track of this in an Excel sheet or other spreadsheet.
Outcome: Start to develop a brand strategy. Research your competitor’s branding strategy and develop your story, brand image, and target audience.
