Blueprint Tracker III [Growth Phase]

Our content is reader supported, which means when you buy from links you click on, we may earn a commission.

This is where you start to grow and scale up your business. At this point, you already have a sales process. You have at least a little traffic to your opt-in page coming from somewhere (it might be from comments you’ve left, social media, guest posts, etc.). That traffic may be small, but it is something to build on.

You have a lead magnet people are opting into (again, it may only be a few people a month, but it’s something to grow on). You have subscribers opting into your lead magnet and converting into buyers (again, it’s OK if it’s a minimal number). If you’ve reached this point, then congratulations! Now you can start to ramp things up.

If you’re not yet here, revisit each of the previous checkpoints. Traffic is often a problem for businesses when they first start. Other top items to review include your lead magnet, opt-in page, and course sales page. Go through it all, thinking you’re a prospective customer, and look for holes. If the holes are too big, that could explain why no one is buying (or signing up).

You don’t have to do these in the order I’ve presented here, but you should attempt each checkpoint over time. Here’s how to start growing your online course business.

Online Course Success Blueprint - Download the complete Blueprint Tracker in PDF form. Print it out and mark off the checkpoints instead of tracking your progress online.